Quote:
Originally Posted by collegeboobies
The reason people dont do it is simply that if they dont have a designer on staff, every design is a few hundred bucks
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If a site makes more than $10k over the years (which most should), trying different designs and design elements will bring in $2k+ over the years (assuming an average benefit of 20% higher profits - which is around what I usually achieve by optimization). That should easily pay for some testing.
On somewhat bigger sites, the testing will usually pay for itself in weeks or even days.
And remember, most testing does not require elaborate design changes. Much consists of switching around specific pieces of text, moving ads around a bit, rearranging the places you present links to popular or related content, etc.
Personally, I think every paysite should try at least 3 different full designs, with a small number of variations per design. The difference it can make is so incredibly big that it's almost irresponsible not to do it.
