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I agree!
This goes beyond a design of a site though. This extends to every aspect in marketing.
For example... on one of my personal sites I had a flash ad up that was kick ass and should have done well but had a very low CTR. I changed it to a row of thumbs and the CTR went up about 600%.... I almost fell out of my chair.
What might work with some surfers... won't work with others. You have to know your traffic to maximize the profit potential.
It's not about how much traffic you have... it's about converting the traffic you do have.
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icq 1904905
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