I say a little higher initially to speed up return on initial investments.
Also depends on how much content, exclusive or not, quality, etc..
Most of the huge sites charge average of $30 per month.. some more, several a bit less, like $24.95..
I see many doing $19.95 too..
Way too many variables to consider.. but you need to calculate what your cost is per member then decide what your rate is.
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