Quote:
Originally Posted by SteveHardeman
Now, onto the 10% retention. That is a huge red flag in my book. Just the normal percentage of guys who forget or are too lazy to cancel a membership should be higher than 10%. In fact, in my opinion, the absolute worst rebilling sponsors should rebill in the 40% range.
|
40% is dreaming of the year 2000.
And people don't forget or get too lazy that much any more. With the credit situation the way it is, people are looking at their cc statements and bank statements very closely.