Originally Posted by CheeseHead Nacho Burger

Make up a name. And an "s" and the word "cams" behind it. Then start branding it.

Examples: FranksCams.com, JohnsCams.com, BlahBlahsCams.com

The name in the title will make it more personal. Your "owner's" personality will keep members. They'll feel they can identify with you (ala "Igor" on Voyeurweb)