Thats what works. Every gym I've ever been a member of practices that art of selling.
I love my gym. None of that hard selling BS. People who go here have heard word of mouth and don't need to be "sold"
www.equinoxfitness.com
It's worth every penny. If you have one by you I suggest you check them out. It's worth every penny of the monthly membership.
No where is the adage "you get what you pay for" more applicable than gyms.
What I pay and what I get are worth far more than those 20 dollar a month shit holes.
Not sure where you live, but they have these in most metropolitan cities.
cheers
airek