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They do it because that most people will stop going after a couple of months. Within a month of two of that they would cancel and stop paying. This way they get you with an up front fee and you are required to pay the full contract even if you quit.
The gym I went to even told said that the contract has no real outs in it and even if I die my family will need to bring in a death certificate in order to cancel the contract.
I used to belong to a gym that was a bitch to cancel from. It took me three months and endless phone calls to cancel. I know three other people that had the same problem. They would bill them every month and every month they would call and complain and explain that they have canceled. They get a credit then they get charged again the next month. If we did that it would be headline news.
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