Originally Posted by Peaches

IME, 100% unless it was an amateur site using their own content.

Back in 95 or so I would routinely go through 1000's of automatically downloaded BBS content for one of the early major sites (one no one's mentioned yet and I'm not going to be the one that does now ). I had to categorize them and then send them to the guy who put in all the content. Zmaster was the first content seller I can remember and that wasn't until 96ish IIRC.