Originally Posted by m4yadult

Wallmart failed in Germany, miserably. Different market.

But you are right that the surfer has to make the payment. So you have to collect those willing and able to pay. The question is which percentage of your customers won´t buy a membership if streaming is the only option. I can´t answer it right now, but maybe it´s worth to check.

Another option could be streaming for the regular membership and an additional fee for downloading a clip.