Quote:
Originally Posted by notime
Doc,
I don't surf review sites much but I guess we agree on the one paying for our our entire adult online bizz is still a surfer. They used to be simple and easy to figure out and handle.....Now they are smart, educated & verbally active online and they don;t take shit from anybody.
I had meetings so many times last year with all our guys about our local Dutch PPM, PPC and VOD sites to try to figure out what the hell the surfers think these days. We even got psychology experts onboard in the end and tested the weirest stuff on sites.
Let me ask you (and others); Why does Walmart go up & up & up where others fail big time no matter how big they are.
There lies the answer.
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Wallmart failed in Germany, miserably. Different market.
But you are right that the surfer has to make the payment. So you have to collect those willing and able to pay. The question is which percentage of your customers wonīt buy a membership if streaming is the only option. I canīt answer it right now, but maybe itīs worth to check.
Another option could be streaming for the regular membership and an additional fee for downloading a clip.