I've noticed that it has become the standard to say that a site is converting "1:350" or "1:1200" etc...
Why not just say "it converts @350"??
You would save yourself a character to type. Which over the course of time, could equate to an extra site, or maybe an extra photoshoot... Who knows.
I mean, how many times have you seen someone say...
It converts 2:700, or 2:2400.
The first digit is usually a 1, so why not just make it implied?
