10 Things You Need to KNOW about Buying traffic

1. Have a pre defined budget before you go in. This seems like a no brainer but I have seen too many people lose their shirts from UN monitored campaigns.
2. Last Minute deals- having money set away for last minute traffic deals are important. They come up when a client doesn?t pay or bails out last minute. They can be really good and I would hate to lose out on them.
3. Know the different types of traffic and how they convert. Banners, pop ups, pop unders, text links, exit consoles etc.
4. Deal with established players and if they are not do reference checks, do a search for them on message boards and ask for references
5. Track your ad buys don?t assume anything. Url tracking and server stats are a good start.
6. Alexa ranking doesn?t mean anything don?t get fooled.
7. If your buying traffic for a certain program make your affiliate manager knows and demand an increased payout.
8. Quality over Quantity its easily to fall in the trap of getting a ton of hits thinking ones bound to covert. Not the case.
9. When applicable, use campaign link codes so that you can see which traffic purchased provide you with the best ROI.
9.5. Do not throw all your money at unknowed traffic sources if they are a legit source they will give some sort of test
10. If it?s too good to be true it probably is.