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Having exclusive content will make you money in the long run. Especially if you have a unique niche, as you described, and can keep the content coming. But yes, you need people bringing you traffic first and foremost.
I think you can probably start with a blog and make some money there as well as push traffic to your paysite from it...
Also don't expect to make money overnight... but just keep plugging away it will start coming in eventually.
And with paysites just make sure to give your current members a reason to keep paying their subscription fees (updates, prize incentives, etc)
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