I'm looking at a join form for a solo model site here, and it's asking $32.66 USD, if I click on the US flag.. But since I'm Canadian the first thing I see is $42.92 CAD..
After our dollar hit par (I understand it's $0.82 today) subconsciously that still affects us I think. Seeing $42.92 sends stick shock through me, whereas if I was just presented with the $32.66 USD I'd probably just think about normal, whatever, and deal with the dollar difference when I get my credit bill. Don't we want to delay buyers remorse feelings until *after* we've made a sale?
Thoughts?