Originally Posted by donkevlar

"Photoshop" has brand name association as good as "kleenex" due to piracy.

Originally Posted by Sands

I'm not sure how your example elucidates the flaw in my reasoning. In fact, it might even support the idea of derived benefits through brand loyalty of software pirates.

When enough consumers have access to a software product like Photoshop, this creates a demand for for things like Photoshop classes, and with Photoshop classes comes an enhanced accessibility to a product like Photoshop. With this accessibility comes more interest in the product, and theoretically, more paying customers.

Edit: I believe TheDoc is referring to the same concept.