Thread: Increase sales with warmth
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Old 10-24-2008, 06:35 AM  
Brujah
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Increase sales with warmth
I wonder if this research can be used to increase sales. Applying a warm feel to a site, and injecting words that reflect warmth as well to improve the perception of trust.
http://news.bbc.co.uk/2/hi/health/7688315.stm
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