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I think a big problem is the website, it is aimed at noobs and surfers and they should of made a tour just for webmasters with some real information on it.
As it stands, the website is nothing more than ridiculous hyperbole flanked by phony charts and graphs so of course everyone's bullshit detector went off like crazy.
I say build a tour that actually explains how this all works and you would get a way better response, IMHO.
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