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Getting *good* affiliates is a full time job and requires much time and dedication. Although there are many ways the pros go about it, some of their techniques are as simple as using Google to look up sites with relevant content to the affiliate program and contacting each website owner on a one on one basis to discuss the potential partnership.
There is also the method of posting helpful messages (answer questions) on webmaster message boards and having your affiliate program advertised in your signature. That's obviously a very common method used around here at GFY. Just be careful to not be a board whore. If you are going to use this method actually post informative and helpful messages. Spamming the board just to get your signature seen is a quick way to not get affiliates.
There is also the paid advertising method. Basically you pay sites like GFY a monthly fee to display your banners. This also gives you the right to pinned threads and contests and what not.
And last but not least there is the tried and true method of hiring someone to do all this for you but of course that will cost you. The affiliate managers will cost you anywhere from $2,000 a month (plus bonuses) to as much as $100,000 a year (plus hefty cash bonuses based on performance). Obviously the more experience an affiliate manager has, the more money you would pay him.
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