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Yeah, you gotta narrow down what cheating is. If they were like using stolen content I'd drop them. But if it's just shaving, shit you're on crack if you think there's a program that doesn't shave.
We track every ad impression we do for every program and the revenue. Then we compare the RPM: revenue / 1000 impressions. Only way to compare ALL programs accurately and RPM takes into account, click-thru ratio, conversion ratio, payouts, AND shaving.
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Regards,
MarcWomack.com
Internet Advertising & Outsourcing Consultant
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