i wonder if this is something that is going to suggest a big change in the way google indexes the internet in the near future, or at least the way that search results are presented to the average user?
"The internet is fast becoming a "cesspool" where false information thrives, Google CEO Eric Schmidt said yesterday. "
"Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.
"Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool." "
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