|
"Give them a 'peek-behind-the-curtain'. Meaning - make your paying customers feel as though they've part of the privileged "backstage" crowd...part of the extended family that can interact with the talent (and producer).
Provide them with an experience that makes them think they're part-of-the-process with access to stuff the freebie-hunters don't get. Project the image that you're approachable and build a personable rapport with faithful members.
We've enjoyed numerous paying members on our sites that have renewed monthly without interruption since 2001. Along the way we've custom-tailored some of our shoots according to requests and whatnot. We've offered behind-the-scenes shoots and interacted on a daily basis via Yahoo and Google groups with a lot of our customers.
What I'm saying is - splashing up a bunch of photosets on a website is only part of the equation. You have to think of it all from a real-life retail perspective and create the illusion of pseudo-intimacy. Blogs help...but don't cut it entirely.
|