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This guy is talking about stereotypes. They have done enough testing to know that you can match stereotyping to unknown-subconscious racism do the mass exposure of the trash.
It's the same as the old white rich guy vs. the young successful male of any color guy vs. a successful rich female. Adding black, adding a female, or an old man - takes it up a notch all the way around. Unknown stereotypes and incorrect knowledge will leads people subconscious to trick you without knowing it.
This election is a stereotype vs a stereotype. I think the question may be, do people subconscious minds trust the young black guy or the old rich guy?
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