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Yeah, it's a Kevin Smith film. He was supposed to do a horror flick as his next movie, and when brainstorming ideas, the title "Zack and Miri Make a Porno" popped into his head. Without a script, or even a treatment, the Weinstein Company threw a shitload of money at him to make the porno movie first, based simply on the title.
Sex sells....and is funny as hell.
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