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I would hazard some guesses....
It cost you money to license the DRM technology
It was easily broken (have done it myself) - therefore useless
Lots of website subscribers DO want to download and keep 'what they paid for'
ergo: a waste of the content providers money
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believe me - without free porn, just as many people will seek porn out on the Internet, and many more will pay if there is no free alternative, its not like sex is a fad - it can be milked much like any renewable resource - long term 
 i wasn't born with enough middle fingers - Marilyn Manson
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