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now one way may be to credit $$$ into an account that the affiliate would receive if they met goals
but like charles mentioned, there is a lack of loyalty between affiliates and programs, for instance, a webmaster does a contest and gives a prize to the winner. the winner, who may have just gotten a 10k prize, then pulls their traffic. program owner may decide not to do a contest like that again.
but i think thats the way the world has been turning, not just this industry
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