d-null

it is funny reading the comments from all the angry "SEO people" to the google engineers, but there are some in support.... here are a couple examples:


"I have a website that uses dynamic URLs extensively as it's DB based. This article makes perfect sense and has a lot of suggestions that I can work with.

First, it debunks the URL rewrite myths that have wasted so much of people's time messing about with .htaccess!

Second it shows that Google is on top of the normalisation issue - each URL should contain only enough information to uniquely identify a single page.

The message is loud and clear - don't waste your time trying to game the search engines. Just provide good content in pages whose URLs have only those parameters that are necessary to identify the page."

and...

"I think a lot of people are from SEOs and are very upset to learn that they've been charging people for bad advice. Sure, you see results; but, I doubt anyone has done a study to see how much adding intelligent meta data affects ranking over the course of a few months compared to simply changing the URL. Also, this is probably emergent tech from google to circumvent all the SEO attempts that place more value on manipulation than content -- totally against the google ideal. They're not saying "don't do it;" they're saying "know what you're getting into." I think a lot of posters have some issues with this revelation and don't want to believe it; so they attack it. I'm guilty of the opposite -- I've been waiting for it and wanting it."

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