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This is yet another idea (one of many) that has been ripped directly from the Howard Stern radio & tv show. They didn't even change the name in this case. Pretty much every writer in Hollywood is a East Coast guy who grew up listening to Howard, and they have developed whole tv shows diretly from bits that they have done over the years including hits like "Are You Smarter Than a Fifth Grader", the syndicated show "Street Smarts", the "Are You Hot or Not" tv show starring Lorenzo Lamas a few years ago, plus miscellaneous bits from various shows like The Tonight Show's "Jay Walking" (asking people off the street general knowledge questions to listen to the funny answers they give). That's just off the top of my head.
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