perhaps the financial gain approach isn't what inspires your mom to get down to it.. sounds like she's into doing it but now she wants to make sure she 'does it right' and that's why she wanted an example from you.. getting lost in the finer details kinda thing
if I were you I'd suggest to her that she just write stuff out, don't include blog, don't include money making, don't include keywords etc.. just like... hey mom, this is your 'column'.. write whatever the hell you want in whatever style you want.
She KNOWS her shit from what you say, so she has advice/info to share.. and maybe if she's excited about sharing THAT (or 'being published') then she'll stick with it
you can always do the whole seo thing for her after the fact.. 'money excitement' often fades fast without results.. but 'interest excitement' can last way longer cos you're being rewarded in other ways
I dunno, just a thought.. yknow 'old dogs' can still learn new tricks. they just need to be taught right
