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Depends if done properly, if you own a funny video site and you got your link on a funny video the traffic may be productive but it probably isnt going to make you much money, its just another college teen going to waste your bandwidth.
If you target specific niche videos for example a video on weaving and your site is selling a related weaving product it can be worthwhile if you do it on a big enough scale. Its free traffic so you have nothing to lose testing.
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