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Viewfinder · 09-12-2008, 05:06 PM

On the subject of buying links, you need to be extremely careful here. Many people selling links will place your link on sites that are essentially abandoned and will be sinking into the PR toilet at anytime. For example, they might be offering a link on a PR 3 site that they know will end up at PR 1 or 0 in several months because they've already lost most of the linkage to that site, or they have no plans to keep it going.

Also, Our Lord Google absolutely hates link buying and it has worked very hard to develop methods of detecting such activity. Nobody knows for sure how far Google has gotten in this respect, but most agree that you definitely don't want a ton of links to your site appearing overnight.

If you own multiple blogs, one of the best things you can do to build relevant inbound links is to trade with other webmasters through systems like http://thunder-ball.net/Tradegate/. You can do A-B-C trades and get one-way inbound links, which will help you far more than two-way reciprocal links. You need to remember that if you have a blog with plenty of original content on it, you have a valuable asset that you can leverage for links, even if that blog doesn't yet show any PR on the toolbar. You will find plenty of webmasters who can see beyond toolbar PR to the real value of your site and they will be happy to trade with you because they know your sites' PR will eventually rise. By this method, your entire blog network should gradually rise in PR and rankings. Be careful, though, not to produce blogs that are over-optimized (excessive and repetitive use of the same targeted term) because this will turn off a lot of webmasters from trading with you due to concerns of being associated with a spammy site.

Finally, on the issue of themes, I wouldn't worry too much about that right now. Yes, a good theme and design can impress a surfer and make him more likely to bookmark and return, but it's really not worth the trouble and expense unless we're talking about a serious main blog that you plan on updating every single day with high-quality posts for the long term. If you're building a network of many blogs, I would just stay with the default template (which is much more likely to be compatible with future versions of Wordpress than third party themes). If you mess around with the theme files in the default template, you should be able to figure out how to replace the header image with a long picture suited to the particular blog. That's really more than enough, in my view.

09-12-2008, 05:06 PM
Viewfinder Confirmed User Industry Role: Join Date: Aug 2002 Posts: 404	On the subject of buying links, you need to be extremely careful here. Many people selling links will place your link on sites that are essentially abandoned and will be sinking into the PR toilet at anytime. For example, they might be offering a link on a PR 3 site that they know will end up at PR 1 or 0 in several months because they've already lost most of the linkage to that site, or they have no plans to keep it going. Also, Our Lord Google absolutely hates link buying and it has worked very hard to develop methods of detecting such activity. Nobody knows for sure how far Google has gotten in this respect, but most agree that you definitely don't want a ton of links to your site appearing overnight. If you own multiple blogs, one of the best things you can do to build relevant inbound links is to trade with other webmasters through systems like http://thunder-ball.net/Tradegate/. You can do A-B-C trades and get one-way inbound links, which will help you far more than two-way reciprocal links. You need to remember that if you have a blog with plenty of original content on it, you have a valuable asset that you can leverage for links, even if that blog doesn't yet show any PR on the toolbar. You will find plenty of webmasters who can see beyond toolbar PR to the real value of your site and they will be happy to trade with you because they know your sites' PR will eventually rise. By this method, your entire blog network should gradually rise in PR and rankings. Be careful, though, not to produce blogs that are over-optimized (excessive and repetitive use of the same targeted term) because this will turn off a lot of webmasters from trading with you due to concerns of being associated with a spammy site. Finally, on the issue of themes, I wouldn't worry too much about that right now. Yes, a good theme and design can impress a surfer and make him more likely to bookmark and return, but it's really not worth the trouble and expense unless we're talking about a serious main blog that you plan on updating every single day with high-quality posts for the long term. If you're building a network of many blogs, I would just stay with the default template (which is much more likely to be compatible with future versions of Wordpress than third party themes). If you mess around with the theme files in the default template, you should be able to figure out how to replace the header image with a long picture suited to the particular blog. That's really more than enough, in my view.