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From an advertizers stand point :
If I go to a network to buy ads then I want the network that reaches the most
people.
I don't really care how those people are reached just as long as my product is not
shown in a context that is not favorable to the product.
hulu.com is another extension of a network to me as an advertizer so I would
want some ads on some highly viewed videos. So I would hope to get the network
to stream my ads online on "The X Files".
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