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Nice! Honestly I've seen much the same thing ... with almost the exact same ratios.
Keep templates simple and "real" looking, talk directly to the surfer and their particular interest, and then over-deliver on targeted content and updates, and they convert consistently and keep coming back for more.
I always shake my head in disbelief at the kind of stuff people love, but hey - it takes all kinds, right. Thank god for niches.
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