OK when clearly marked, I always use the Gas station analogy, I fill my tank with gas (currently every 8 days to the tune of around $75 bucks) I obviously want a receipt otherwise my accountant will kick my ass, the machine asks me "would you like a car wash?" OH SNAP what's that an unchecked x sale, a savvy one but still an unchecked one fortunately I say NO thanks then say YES I want a receipt.... this is th OIL companies real big fuckers in my book! I am a fan of the unchecked x sale I have been doing this for a long time and am a big fan of giving the customer what they want and "deserve" pre checked x sales pretty much suck for the consumer, and lots of times for the company that cannot retain the consumer more than 30 days, some of my most profitable accounts are the ones that promote unchecked x sales, especially if your members area does not suck.....
that is all...
