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suze has a video site where the surfer buys credits for b/w, there is a big celebrity movie site like that, and Earl miller sells photo sets on his site too.
I think photogs think in terms of sets when they sell, and not 'subs' like the magazines they sell to think, so they give the surfer the same pitch.
I think membership are better for both the surfer and site operator, - it is more convenient for the surfer (not continually going back to the wallet if the set doesn't get him off), and the operator since it is more profitable.
I think this is why VOD on-line has not really taken off, or maybe i haven't seen anyone do it right, because the surfer doesn't know which movie he really wants to watch.
:edited to make complete sentences:
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