Quote:
Originally Posted by AdvertisingSex
who is right? it sounds like mass backlinks using the same anchor is all that matters if you can outgun your opponent. if your backlinks are close, then other things would then weigh in.. right.
mass backlinks using the same anchor would beat everyone else trying to rank for that term.. is what I understand.
~Ray
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You've added more into your post after I went to respond. Let me address the rest of your post:
Google algorithm is more complex than what can be summed up in a simple sentence. It takes into account number of factors. Anchor backlinks obviously play a massive role. But there are other factors as well. However, from some (not extensive) observation, anchor backlinks can win the SERP for you. What it means is, that if you're competing for a particular keyword phrase, for example "click here" (to be blunt), the website with most backlinks that contain "click here" in anchor (or the website with most authority links that contain that phrase) will rank on top. Anchor text seems to be so powerful in SEO game, that it can out-beat other SEO techniques. But it's also one of the toughest to get, because it's mostly dependent on off page SEO (making other webmasters link to you with that particular anchor is not the easiest task to achieve). You have control of your on page SEO so you can properly optimize your page, but if your page is about "Click Here" and #1 result in google has 5000 backlinks with "Click Here" in anchor, it's gonna be a tough job getting more backlinks than that in order to snap that #1 spot.
But on the other hand, if your site got 10 000 back links with "Click Here" as anchor and you have competition who is trying to take you off the #1 spot, they can try hard to optimize their pages as much as they want, it's unlikely they'll take you down with this type of backlink anchor power.
To clarify, Google algorithm is more complex than this. Backlinks are not equal. Google takes into account relevancy and authority of a backlink so it's not only about numbers, it's also about quality and relevancy. As i had said, it's hard to sum up in a brief paragraph and still make enough sense without exposing myself to attacks because something is missing in my statement. But in general, as proven with my example provided earlier, anchor text can secure you a #1 spot, even if the text does not appear on your page, and even if you're against billion and half other pages that compete for the same phrase.