Quote:
Originally Posted by Robbie
I would say at least half of surfers don't buy the first time, but if they are intrigued they keep coming back to the tour (especially sites with tours that update in synch with the members area)
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using your walmart analogy...
a surfer comes to your portal because he knows you have lots of different links, and he knows he visited your section about car speakers before.
when he clicks on the link, he goes to walmart.
like many sites, the affiliate ID is stored as a cookie, not in the URL.
the surfer is finally ready to buy, but instead of going back to your portal, he already remembered that it was at walmart.. either cuz he bookmarked it or he just typed in the domain name.
in either case, if he had "privacy mode" on, your affiliate ID cookie would not be there, and when he was ready to buy, you didn't get the credit.
while there are some programs that do 2 day or 0 day cookies, there are others that will do a year or lifetime.
there have been many threads about this subject of cookies and affiliates, and the overall response is that affiliates don't like a short cookie, so they will find some other equivalent site to promote who will give them credit for the traffic.
the easy ability to turn off cookies hurts not just adult, but the bigger pond of mainstream affiliates.
mainstream affiliates may not have as much of an impact since most times people who surf those sites are visiting sites that don't need the scrubbing.
It may be hard to measure the effect of this tool once it gets released, since affiliates are already seeing declines in commissions due to tube sites, economy, the zangos of the world, etc.
Fight the wally-world!