Quote:
Originally Posted by kane
I would love to see what percentage of sales come from return surfers with a cookie. I have always thought this was a impulse business. People see a site, are horny and join it. I wonder how many see a site and bookmark it and come back to join it a few days or even weeks later.
|
I would say at least half of surfers don't buy the first time, but if they are intrigued they keep coming back to the tour (especially sites with tours that update in synch with the members area)
I always tell people to think like this: You are Joe Blow. You go to Wal Mart and you see a cool set of 6X9 speakers for your 1972 Plymouth Duster. You REALLY want those speakers.
BUT, you don't get paid until two weeks from now. So for the next two weeks, you put on your blue jeans and your wife beater, and put your mullet back in a ponytail and head down to Wal Mart to gaze lovingly at those 6X9's
You even use the interactive buttons with the car stereo display to listen to them a few times.
Then FINALLY you get your paycheck and after you buy beer and cigarettes and pay the rent...you have enough to buy those speakers! Hell yeah baby!
Now, I'm not a redneck shopping for speakers at Wal Mart. (though I have in the past lol ) But that's pretty much how I buy stuff myself. Whether it's a new guitar, a new camera, a new pair of jeans, or even a lap dance at the titty bar...I take my time and look at what I want several times until finally I just HAVE to have it. lol
I've watched this theory play itself out over the years over and over and over.
Now, you are right about impulse buying too. That's why I said about half do. I never underestimate what a drunk guy will buy latenight on the weekend. Especially if he's been at the strip club all night long and comes home alone. THEN you definitely get those impulse buys AND you seal the deal with guys who have been thinking about joining but hadn't pulled the trigger yet.