Yes I suppose you are right, we shoot two days a week custom and two for ourselves/magazines.
Don't suppose we want more, but get the content store going and you will find custom at $150 sucks.
But if you raised your prices to $200 -300 a set and lost half the business would you be better off or not? Take out ALL the "On the day expenses" and where are you left? At $200-300 way in front.
cafeaulait
No it's how people protect there living. There will always be those who wil do it for less, it's the ones who do it well for less that I do not understand.