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what you have to do is give people something useful that they will keep but has your info on it. I did some marketing like this for a local construction company, we designed their flyers and a magnetic chip clip that let us attach the flyers to mailboxes. Out of probably 1000 or so distributed we got maybe 15 call backs over a months time. Doesnt sound like alot but with construction 15 clients can equal $$$MILLIONS. The thing is the fridge magnet / chip clip had all their info, so more than likely it wont go directly in the trash and could provide a sale later. Give em something useful!
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