Quote:
Originally Posted by Nad
I have a client that has a lot of content shot for one company that never used it.. he is looking to off load it and has asked my advice on how to sell it?
Anyone know of some strategies or anyone here looking for content?
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Good luck chief.
Most of the 'big bawlas' in this industry do not have the resources or budget to buy content. They talk about lambos, mansions, and super models. But when it comes down to buying new material they want in some way, shape, or form, the following.
1. Exclusive rights for non-exclusive price.
2. Resell rights.
3. Unlimited use of material for non-exclusive price.
4. Bulk 'package' deals that are unrealistic.
There are about 5 major players in this business with the foresight to keep their content fresh, and actually HAVE MONEY to buy on realistic terms. They are in the shadows, and not the board loud mouths talking about big pimpin by the way.
One more thing. Be prepared to wait it out. If you want what your content is worth, it's a 2-4 month sale cycle looking for a good buyer. So you have to consider what you are willing to sell for, package, water down, and so forth.