Originally Posted by TheDoc

Craigs list is a great example, that's why I said it's not web2.0 - it's just the Internet. They came in at a perfect time, when a demand needed to be met, and adapted to it in a simple, quick, and cheap while still making some money - and the people love it.

I wouldn't think the backend technology they run today is the same as it was when they started, it doesn't have to be a visual adaption but anything that fills the need of the surfer.

Like getting your soft porn onto social networks to help drive in type-ins and/or filter traffic down to other sites that create bookmarks for you. You aren't adding 2.0 to you site but you are using it to help drive in more traffic.

It's not just one way street.