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People love the iPhone because of it's operating system, overall.
Say what you want, but it's the same reason more and more people are moving over to their line of computers to...the operating system.
AND while open source is cool and all, the reason why Apple has such a hold over the market is because they realize they have such an amazing thing with their operating system and they decide to only put it on their phones, their computers, etc.
They make a quality product and make people come to THEM and them alone to get it.
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