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It is the cost of free service.
They'll probably bank on selling behavioral statistics to staticians, but they won't be able to say "Trent from Adult Creative Labs spends 10 hours a day communicating via email". It would be something like: "People spend, on average, 10 hours a day communicating via email". This comes from their privacy policy.
Also, I really don't care if the processes in production computers are monitored and uploaded to a server where I can go in and check what employees are really doing when you're not walking around the studio.
I can't think of a better way to measure how much time is spent doing non-work related stuff.
Hell, we use Google Apps for our MX.
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ICQ: 498299527
Email: sales -at- adultcreativelabs.com
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