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Originally Posted by DrinkingHARDEST
We have tons of cutting edge creative stuff coming down the pipe that you will be able to make money on with CPM and CPC pricing.
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Quote:
Originally Posted by TheSenator
hmmm...gonna check it out....
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There's no way you're going to make money on a CPM model unless the rates are so insanely low it's mindboggling. CPM advertising is for branding...to spend excess marketing budgets and not for people seeking an immediate or medium term ROI.
For CPC, considering where they get their traffic, it would be wise to know the origin of the traffic, namely the site(s) or other avenues the traffic comes from (sources, demographics, etc.,) before playing with it. If you don't, and are committed to any amount of investment - you will lose money. Welcome to media buying 101 .