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Old 08-11-2008, 05:24 AM  
DamianJ
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Join Date: Jul 2006
Location: A magical land
Posts: 15,808
Seems to be a bit of confusion here on certain terms used in mailing.

Deliverability - this has nothing to do with the quality of the list. It is the term used to describe the effectiveness of your ESP to deliver mail. ie to get into AOL or Hotmail etc.

Open Rates - your ESP is not responsible for your open rates. Your subject line and the display name you use are. (Yes, recency and frequency of mailings along with the initial hygeine of the list will effect this, but the main thing is the subject line. Finding an ESP that offers decent A/B split testing to let you optimise your copy writing is essential).

Getting the email to the inbox is really the easy part if you work with a good ESP. What I would be looking for though is the quality of the reporting you get. There is NO POINT sending email without measuring it. Testing it. Tweaking it. Improving it.

1 cent per email is an OK price for that small a volume, as long as they have decent reporting software.

Damian
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