The bounce rate can be used a few different ways. Based off the bounce rate of the different keyword phrases over a period of time, you can see positives and negatives about the text used and photos/design you are using.
If you have a landing page, with lets say a few ladies that are about 30, average looking but huge tits. If you then used the words "amateur" to describe the girls in the body text, your keyword phrases with the word amateur in it would probably have a much higher than average bounce rate.
Changing the word amateurs to ladies, should lower the overall bounce rate.
The SEO of this is the ratios of bounce rate increase vs the traffic drop/increase from a keyword change, which may end up changing your other keyword phrase listings.
On the same keywords, with paysite tours or landing pages for paysites, if you have a high bounce rate on a keyword phrase, ignore the seo factor. Changing to better or proper words or keywords that better match the site the can help conversions. Sometimes the Webmaster thinks we want one thing when we are really looking at another.
Using the bounce rate, the average time they stay on the page and exit rate, you can really judge how well a keyword or webpage is doing. From SEO, to PPC, to just knowing if your on target with what people are seeing.
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