Because of Chinas stand on so many things I will not watch it at all and I hope all the people who pay a fortune for advertising make a big loss. It's all about business and the best way to hurt these people is not to buy their products.
Chinas record on human rights, trade, pollution and democracy made it a very poor choice to hold an event with the ideals of the Olympics. The Olympic Committee finally sold out. The fact countries over spend to show their balls are bigger than the previous holders balls is down to the politicians and the electorate.
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