I'm totally ignorant on this part of SEO. Is there any advantage to using the "ALT" tags for images with regard to SEO?
If so, let's say (just for example) I had a site about gourmet coffee making. On the front page I have several gifs of coffee cups, beans and a expresso machine. Would using a description in the "ALT" tag enhance the keywords? Is that the point of using them?
Can anybody give me a brief overview of the subject?
THX in advance
Michael