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Do some proper keyword research keeping in mind search volume of Google... when you have found the terms that have a high volume then integrate such into your website... keywords should not be the one you think are cool, but rather the terms that people are using in a high volumes. Make sure your keyword density is proper... if you don't understand the term then Google it. Do use your meta tages... regardless of what others say... it does not take too long to add a few line of html !!!
Read on the subject of SEO, but keep in mind what I have above... thats the guts.
Best of luck,
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