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Old 03-08-2003, 05:20 AM  
Groove
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Join Date: Jan 2003
Posts: 3,852
Quote:
Originally posted by UnseenWorld
I don't ask the members of my pay site their sex. I think they probably want to maintain as much privacy as possible.
There probably aren't many paysites asking the gender of their members, however the name on the credit cards should give a rough idea of the gender breakdown. As I said earlier in this thread:

Quote:

Sure, I realize most sites won't have totally reliable break-downs. But I'd still be very interested in educated guesses For example, I suspect that the CC holder names *is* a decent rough-and-ready indicator of female membership, as the female CC names who are actually male members should be more than balanced by the male CC names who are actually women. If anything the number of female CC names is probably less than the actual number of women viewing the site because a fair chunk of those male names will be couples.
If the percentage of females members is significant (and my guess is that it's at least 10% for most sites) it would be well-worthwhile taking that into consideration when selling a site and when tuning it for member retention.

Plus it would also suggest that there's a massive untapped opportunity in terms of marketing porn directly to women, who are afterall about half of the online population!
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